The New General Data Protection Regulation will be the strictest data protection law ever introduced. Coming into effect on May 25 2018, GDPR will have a significant impact on how businesses collect and manage personal data.
ASE's position as a leading global automotive industry service provider puts us in a unique position to deliver a range of services, guidance and benefits to help you navigate through GDPR.
Whilst GDPR is generally perceived to be a threat, ASE views it as an opportunity to improve customer engagement and retailer processes. Successful implementation will require a culture change in the dealership providing the opportunity to put the customer at the centre of everything.