ASE PROVIDES THE KEY TO GDPR COMPLIANCE WHILST DRIVING BUSINESS IMPROVEMENT

The New General Data Protection Regulation will be the strictest data protection law ever introduced. Coming into effect on May 25 2018, GDPR will have a significant impact on how businesses collect and manage personal data.

ASE's position as a leading global automotive industry service provider puts us in a unique position to deliver a range of services, guidance and benefits to help you navigate through GDPR.

Whilst GDPR is generally perceived to be a threat, ASE views it as an opportunity to improve customer engagement and retailer processes. Successful implementation will require a culture change in the dealership providing the opportunity to put the customer at the centre of everything.

ASE Service Benefits

  • Clear guidelines in automotive language
  • Translation of legal guidance into practical automotive implementation
  • Automotive specific GDPR toolbox containing practical implementation solutions
  • Dedicated helpdesk to support and answer queries
  • Retailer process improvement to place the customer at the heart of the business
  • Commercial advice on how to navigate GDPR, advising on what you can do as well as what you can't

THE DEADLINE IS LOOMING, DON'T WAIT. TAKE ACTION WITH YOUR DATA NOW.


GDPR ESSENTIALS TO CONSIDER NOW

  • It's vital that a Dealer takes responsibility for their transition from the Data Protection Act (DPA) to the new General Data Protection Regulation (GDPR)
  • It appears that the Manufacturer focus is, understandably, based on legal frameworks and contracts
  • ASE's GDPR service provides appropriate guidance to create new business opportunities through more effective business operation and processes
  • ASE's GDPR team of automotive retailing and data protection experts, provide appropriate guidance rather than legal advice
  • ASE's automotive heritage means our GDPR focus is from the Dealer perspective i.e. customers, dealership processes and staff responsibilities
  • ASE's GDPR compliance team are concentrating on: the legitimate interest definition, customer consent - what is and isn't allowed and where permission is required
  • ASE's GDPR service has defined processes for updating permissions with existing customers (subject to the level of compliance with the current DPA)
  • ASE's GDPR team are working together with DMS and other systems to ensure that all systems are compliant and enable the Dealer to communicate effectively with their customers in a compliant way
  • ASE's GDPR service provides a compliance check service, to highlight compliance gaps, plus best practice processes to improve customer communications

ASE PROVIDES THE KEY TO GDPR COMPLIANCE WHILST DRIVING BUSINESS IMPROVEMENT