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CASE STUDY
Designing an Improved Dealer Demographic
Leading luxury automotive manufacturer wanted to optimise financial performance to drive profitability and customer loyalty.
Introduction
Asked ASE to analyse sales patterns across its worldwide dealer network. Engaged local ASE automotive experts to conduct research with dealers.
The Challenge
ASE’s client identified inconsistencies across its dealer network suggesting a +/- 20% sales variance. Unable to attribute variance to macro-economics, regional or local cultural differences. Needed to drive greater sales consistency and educate dealers on best practice.
ASE Approach
ASE automotive consultants conducted local research with a select group of dealers to understand interactions with customers at every stage of their buying journeys.
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