Closing in on Customers

A leading international multi-brand automotive manufacturer with a focus on luxury SUVs needed to examine its global composite financial data to gain a more accurate picture of the performance of its dealerships.

Introduction

Due to significant variance in the revenues and profitability of the network ASE Automotive Solutions was tasked with identifying the underlying causes, then engaging with the dealerships to coach them on best practices to improve customer engagement.

The Challenge

Although its dealers in the US, Europe, Asia and Latina America were selling similar products the range of performance varied greatly.

ASE Approach

Detailed analysis of the client’s composite financial data and generation of a series of key performance indicators (KPIs), which could be broken down globally, by country and by dealer.