Networking The Dealer Network

One of the world’s largest volume car manufacturers wanted to qualify the effectiveness of its dealer network following a reorganisation.

Introduction

The manufacturer wanted to understand how best to map its dealer network to maximise market opportunities and support its dealers to adopt multiple sales strategies.

The Challenge

The automotive manufacturer needed to ensure its dealer network was as efficient as possible and had the right skills to support consumers, who were increasingly looking to purchase SUVs and EVs.

ASE Approach

Assessed the brand’s priorities around cost efficiency and what level of investment it was prepared to make to support the programme to improve the performance of its dealerships