Meet The Leadership Team

The Automotive Industry’s Trusted Advisors.

Our position as an industry leader is founded on the strength of our people, who are among the world’s top experts on subjects ranging from dealer finances and performance to profitability and digital transformation in the automotive industry. From founder Trevor Jones, who started the business in 1975, to the executives of automotive software specialist Edentity, acquired in 2015, ASE boasts a deep bench of expertise, experience and global knowledge.

Rob Jones

Rob Jones
Chief Executive Officer

Rob Jones is CEO of ASE Global, advising automotive dealers and manufacturers around the world on profitability and operational excellence.

Rob Jones is CEO of ASE Global, advising automotive dealers and manufacturers around the world on profitability and operational excellence. Since joining the business in 2003, he has led the growth of ASE’s global network and client base, now spanning 20 offices serving thousands of customers in 66 markets. He has overseen key acquisitions, including automotive software specialist Edentity in 2015. He is one of the leading voices in the changes facing the automotive industry, and how businesses need to evolve to thrive, in addition to undertaking expert witness assignments on behalf of dealers and brands. Rob trained as an accountant at Arthur Andersen, and has also worked as a senior account manager at IBM.

Trevor Jones

Trevor Jones
Founder

Trevor Jones is one of the world’s leading experts on automotive performance and profitability. He founded ASE Global in 1975, pioneering the use…

Trevor Jones is one of the world’s leading experts on automotive performance and profitability. He founded ASE Global in 1975, pioneering the use of composite data to inform strategy and financial planning for dealers and manufacturers. 

He remains closely involved in the business, running profit clinics for customers that build on his decades of experience in optimising dealership finances, after sales and the used car market. Trevor is a chartered accountant who was previously Group Chief Accountant and General Manager for a large Ford dealership in Manchester, UK. In 2008, he was honoured with the prestigious Motor Trader “outstanding achievement” award, following previous winners including Sir Arnold Clark and Sir Peter Vardy.

Mike Jones

Mike Jones
Chairman

Mike Jones is Chairman of ASE Global, helping automotive dealers and manufacturers around the world to drive profitability and achieve operational excellence. …

Mike Jones is Chairman of ASE Global, helping automotive dealers and manufacturers around the world to drive profitability and achieve operational excellence.  An expert on the global automotive industry and its changing market forces, he helped oversee the merger that created ASE Global in 2009.

He is one of the industry’s leading experts on dealer profitability and heads up ASE’s work to analyse retail performance across a range of key markets. Mike speaks regularly on the industry landscape, the Dealership of the Future and on digital dealership models.  An accountant by training, Mike began his career working for PwC in both Manchester, UK and Vancouver, Canada.

Fritz Stiegler

Fritz Stiegler
Head of Global Transformation

Fritz Stiegler leads on digital transformation for ASE Global, working across the group and with clients to promote innovation. As MD of Edentity, he…

Fritz Stiegler leads on digital transformation for ASE Global, working across the group and with clients to promote innovation. As MD of Edentity, he led the business into its acquisition by ASE, and has helped manage the integration of its software solutions into ASE’s global network of offices and customers. 

He oversees operations and client delivery across the group’s 20 offices, as well as focusing on internal culture and digital excellence. Fritz is an expert on automotive software, data services and innovation culture, and has delivered global work for brands including BMW, Toyota and Skoda. A former entrepreneur, he previously worked in financial services and sports marketing.

Mike Fazal

Mike Fazal
Chief Commercial Officer

Mike Fazal is Chief Commercial Officer of ASE Global, responsible for business development and designing customer solutions. Mike’s role is to ensure…

Mike Fazal is Chief Commercial Officer of ASE Global, responsible for business development and designing customer solutions. Mike’s role is to ensure that ASE delivers for every customer: helping them to drive performance and accelerate profitability.

Working globally, he also has a key role in sharing innovations and best practice across the ASE network. He joined the business in 2009, with the remit of expanding ASE’s international network and setting up new offices in markets including Russia and China. He is a leading expert on how customers can use data not just to record performance, but to enhance it through better business management and risk mitigation. An accountant by training, Mike has previously held senior finance and leadership roles in the telecommunications and healthcare industries.

Mark Fennelly

Mark Fennelly
Head of Global Consulting

Mark Fennelly leads ASE Global’s consultancy business, working with OEMs, dealer networks and individual dealerships to drive volume, profitability…

Mark Fennelly leads ASE Global’s consultancy business, working with OEMs, dealer networks and individual dealerships to drive volume, profitability and business improvement. 

He manages a team of almost 50 consultants, in all operational areas from New and Used vehicle sales to Aftersales including digital transformation and marketing. 

His team works to identify customer problems and devises programmes that deliver tangible impact. He has also led, created and delivered manufacturer programmes across EMEA, North America, Russia, India and China.

Mark has worked in the industry for almost four decades holding senior leadership and management roles in dealerships and latterly as Operations Director for Johnsons Cars UK.