Turning Gen Z and Millennials Into Loyal Customers

A Japanese volume automotive manufacturer wanted to ensure its dealers could capitalise on growing demand among new customers with no previous relationship with the car maker and were driven by different purchasing motivations.

Introduction

ASE Automotive Solutions reviewed sales processes and coached dealerships to integrate operations maximising the opportunity to engage with consumers and increase customer loyalty across the new platforms.

The Challenge

Brand identified significant pent up demand for its new models, but the demographics of these new customers were very different to its traditional customers.

ASE Approach

ASE Automotive Solutions team used workshops and coaching to shift mindsets at dealers and create more holistic customer experiences by breaking down silos between the sales, parts and aftermarket departments to create more seamless experiences of the brand.